Of course, you should if you can!
The biggest variable in that question is actually "How can you articulate the value creation of your event within a virtual environment?"
If you are creating value for your audience, based on the current situation, they will be more than ever happy to pay to have access to that value. But you need to have a strong focus on one key value creation first and propose a great experience around it.
β‘Let's be honest: the online format is not the optimal event experience at this stage. So all your energy should be invested in making that experience as great as possible.
βThis leads you to the "stack" question: What platforms and tools should you used to deliver that value?
πIt will depend on the core "intention" of your event. If your core intention is "getting inspired by the top experts in the field" then make sure that the streaming experience when your speakers go "on the virtual stage" is stunning: great mic π, great light π¦, smooth video πΈ, short impactful content π₯.
If now your core intention is "allow attendees to network π€" then most of your energy should be invested in the tools and set up allowing great online networking experience.
πIf you win at one core "intention" by providing the greatest experience possible, your audience will be more than happy to pay and stay safe home.
πDon't try to do everything. IT IS HARD. IT IS NEW. IT IS UNSTABLE.
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